Global Workplace Analytics conducted a study showing the growth of remote work by 216% between 2005 and 2015. This trend skyrocketed during the coronavirus crisis, and Gartner found that 90% of HR managers will continue to permit remote work in some capacity even after the epidemic has ended.
The reason is that remote work is advantageous for everyone involved. For example, flexible working hours, location options, spending more time with family, and not having to commute are valued by employees.
On the other hand, employee retention rises, operational expenses fall (thanks to things like reduced office rent), output rises, and the company gains access to a far bigger pool of potential employees.
So if you want to hire some employees remotely, this guide is the best for you. Now is the time to update and perfect your ways of employing remote workers if you haven’t already!
HOW TO START WITH HIRING REMOTE WORKERS?
If you’re looking to fill positions in your company with qualified individuals who are located in different locations, you may want to consider using remote hiring, also called remote recruiting. For remote jobs, especially those in other countries, it’s likely that the company and employee will never meet in person but they work with each other beyond the borders.
Although it is highly beneficial to get a remote staff, finding and hiring top talent from afar is a very different story. Why? Because when you’re looking to fill a remote position, you have access to a far larger pool of potential candidates.
Even if a corporation has established a strong talent pipeline in a single location, like Phoenix, Arizona, it may struggle to replicate that performance on a larger scale.
Moreover, if there are advantages to having a broader talent pool, such as being able to choose from a wider range of applicants (and potentially higher quality ones), there are also some drawbacks.
When competing with organizations from all over the world, many of which will surely have larger recruiting budgets than you do, your company may discover that its job adverts get lost in the clamor.
If you’re looking to hire remote workers, consider the following four suggestions:
- Be Upfront About The Fact That The Positions You’re Advertising Are Flexible Enough To Be Performed From Home:
Don’t make the reader hunt for the information that a position can be performed from home by putting several paragraphs into the body of the advertisement. Put it in the headline, or better yet, make it part of the job title itself (e.g., “Remote Product Manager”) to make it clear that this is a remote position.
Specify the job’s level of isolation. Is it completely out of the way, or just out of the way sometimes? When, if ever, and how often, will the worker need to report to the office?
- Make Use Of Feedback From Remote Employees:
Do not rely on exposition; rather, provide examples. Share first-hand accounts of remote workers’ experiences working for your company and the positive effects this has had on their lives. It could be written or audiovisual content!
- Highlight The Advantages Of Your Remote Workspace:
For in-office employees rather than remote workers, it is frequently simpler to demonstrate additional incentives like fringe perks in addition to the standard financial ones (competitive salary, bonuses, etc).
Employees who work from home are not provided with the same perks as those who are physically present in the office. Therefore, businesses need to think beyond the box when it comes to perks for their remote workers. These incentives could include a rewards program, a technology allowance, training and education opportunities, or extended time off.
Companies can recruit and retain remote workers by highlighting intangible benefits like company culture and values; however, to truly stand out, your organization must show that these perks are available to all team members, regardless of location. In terms of career development, make sure your remote workers are treated fairly.
- Create A Strong Online Presence:
You may have a solid employer brand in your immediate vicinity, but remember that for prospects in other regions, your online presence is all that matters.
You may be a part of a consulting firm that has thrived thanks to word-of-mouth advertising in its home city but has neglected to update its clunky website or underwhelming social media profiles. However, the corporation will struggle to recruit remote workers due to its weak digital presence.
WHAT DOES IT TAKE TO CREATE A FORMIDABLE ONLINE PRESENCE FOR YOUR COMPANY AS AN EMPLOYER?
Having a strong online presence is crucial if you want to recruit and retain talented remote workers. Here are a few tips for improving your internet reputation as an employee:
- Put money into your website and think about what prospective remote workers will find when they look you up.
- Develop compelling copy, video, and employee testimonials for the “Work With Us” page.
- Encourage your staff to become brand evangelists. Keep in mind that candidates are more interested in hearing personal experiences from those who they may work with in the future than they are in hearing a generic company message from the CEO.
- Intensifying your online profile. Find out where your target audience is online (LinkedIn, Facebook, Instagram) and tailor your employer brand campaign to appeal to them there.
- Develop an editorial plan to boost your company’s image as an employer. You can increase your readership by posting your blog entries on other websites.
- Make advertisements for jobs that stand out. Coordinate with the marketing department to draft ads that would attract qualified individuals. It’s important to make sure that your job postings fit in with the rest of your company’s branding efforts. This means that the look and feel of the ad, as well as the language and tone used, should mirror that of the rest of your marketing materials.
- Examine your entire procedure for employing people to work from a distance. Identify points of friction in the application process (such as long-form filling) and work to eliminate them.
The Bottom Line:
You can now hire employees from anywhere in the world without restriction. Whenever a need arises, you can fill it with the most qualified candidate. Companies that prioritize remote work are at the forefront of innovation and success because they recognize that staffing gaps with remote workers are a great way to generate groundbreaking innovations.